The deal appears to also be a shrewd move for Amazon, which can offer its Prime customers an appealing food delivery service in an asset-light fashion friendly to shareholders’ equity. For a hitherto stranded asset and deadweight…this is positive news.”

“Grubhub has secured not just a very powerful partner, but also a very efficient acquisition channel. “The Amazon partnership is both material and welcome,” Jefferies analyst Giles Thorne wrote in a note to investors. Shares in the Dutch company soared as much as 20% on Wednesday. can now sign up for a free, one-year membership to Grubhub’s premium “ Plus” service-at a value of about $120 currently-and get unlimited free delivery on orders over $12 from hundreds of thousands of restaurants.įor Grubhub’s European parent, Just Eat, the deal offers the strategic partner it was long looking for in the United States-and does so amid an industry that is consolidating in an effort to achieve sustained profitability.

On Tuesday, the e-commerce giant said Amazon Prime members in the U.S.

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