Made by You (Active Streams): The majority of streams on Spotify come from Made by You sessions. 33% of all new artist discoveries on Spotify happen in these personalized sessions - helping to drive future active streams from new fans. Made for You (Personalized Streams): We draw upon a multitude of signals to connect the right song to the right ears at the right time in personalized algorithmic recommendations, such as Discover Weekly, Radio & Autoplay, Mixes, or personalized editorial playlists like Songs to Sing in the Shower. Over 150,000 artists were playlisted for the first time across 20. Made by Editors (Editorial Streams): Editorial curation on Spotify – in playlists like New Music Friday or Lorem – continues to uplift and empower new voices.

Here are some of the highlights: Tracks to Discoveryĭiscovery happens on Spotify through three key pathways. To get the full experience, check out the site to learn more. Plus, we recommend actions artists can take along that journey to grow and engage their audiences on Spotify.Įach artist’s journey to getting found on Spotify is unique, so alongside the site, we’re also rolling out a new beta feature in Spotify for Artists that provides a detailed view of the source of streams. Made to Be Found details how music goes from distribution and playlist pitching, to three key pathways to reaching listeners: editorial curation by Spotify, personalized algorithmic recommendations, and fan-led streaming, like adding songs to personal playlists. That’s why we created Made to Be Found, a new website guide for artists to explore how fans find - and fall in love with - music on Spotify. We heard from artists that they wanted to better understand the many paths to discovery on Spotify, so that they can continue building their fanbases. That can happen whether artists are on or off cycle, at any stage of their careers. Each year, billions of discoveries are made on Spotify, any time a listener streams an artist for the very first time.

Stats for spotify playsist